Fairtrade Fortnight
2010 in Colchester
[posted 050410]
The theme of this years Fairtrade Fortnight was The Big Swap.
The Fairtrade Town Group has been encouraging people to swap their usual purchases
for fairly traded brands. We held two events on this theme
.
1) The Mayor's Fairtrade Tea Party
On March 12th, the Mayor of Colchester, Cllr. Henry Spyvee, hosted a Big
Tea Party in the Mayoral Suite at Colchester Town Hall. Guests enjoyed Fairtrade
tea, orange juice and biscuits, which the Council kindly sponsored. Participants included
pupils, staff and parents from four junior schools (St. Andrew's Junior, Greenstead;
Highwoods Primary; Broomgrove Junior; and St. Thomas More RC), plus ten Councillors
and members of the Fairtrade Town Group a lively gathering of about 50 people
! In addition, we welcomed special guests Winfred Gelli and Peter Jones from NGO Elikem,
who are working in Ghanaian schools and local communities to gain Fairtrade accreditation
for 10 of their farm products.
Among the highlights of the event were:-
- A display of work on the Fairtrade theme produced by pupils from the participating
schools (see the accompanying photos below)
- A giant blow-up mug of tea, which was the focus for press photos of the mayor
with the children from the schools
- A presentation by the Mayor of certificates to each child to mark their attendance
at the event
- An exciting quiz to test how much participants knew about the production of tea
We have been encouraged by the very positive feedback following this event, and
we were equally pleased to get coverage in the local paper.
Photos taken by Don and Joan Manhire ©, members of the Fairtrade Campaign
Group:-



2) Ubuntu Fairtrade Cola promotion at Waitrose supermarket
(Ubuntu is an ancient Zulu expression, which signifies that everybody
depends on everyone else, and nobody is left wanting)
On March 27th, we organised a second Big Swap event at our local Waitrose
supermarket in conjunction with a relative newcomer to Fairtrade, Ubuntu based in
London.
Why Waitrose ? It is at present the only major supermarket chain which
stocks Ubuntu Cola at several of its outlets. Ubuntu itself is a 100% Fairtrade company,
which guarantees to give 15% of its profits back to the sugar producers in Malawi
and Zambia.
See the Ubuntu Cola website for further information
More than 150 customers sampled the Cola, and many of them liked the cane sugar
flavour
. although half thought it was sweeter and half less sweet than their
normal cola
no accounting for taste !
We were encouraged that several customers purchased more than one can of Ubuntu
cola, and Waitrose had to re-stock their shelves !
The Waitrose management were very supportive, and both the Campaign Group and
Catherine Brogan from Ubuntu thought this event was very successful.
Photos taken by David Lankshear ©, member of the Fairtrade Campaign Group:-


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